Artificial Intelligence, what is it and what is it for?
I've met people who get nervous when they hear Artificial Intelligence. And I don't blame them.
So who's to blame?
I'm honestly convinced that Hollywood is to blame. At least in a percentage. There are so many science fiction movies and books that have managed to create a negative image of technology by making it easy to imagine the worst.
Although in the long run it is the human being himself who designs his own challenges, sometimes unconsciously. But before we go any further, let's define what artificial intelligence (AI) actually is.
The Royal Spanish Academy defines it as a scientific discipline that deals with creating computer programs that perform operations comparable to those performed by the human mind, such as learning or logical reasoning.
In other words, it's a computer that reasons for you and does complex and simple tasks similar to those of a human being. In a way, we come back to the same thing: A COMPUTER.
And as you may already know, we're already using it, we just don't always realize it.
For example, your favorite chats like WhatsApp or Messenger already use a type of AI to identify or adjust language and spelling.
Your email is also used to organize and separate unwanted messages such as spam or risky messages filled with viruses that can damage your computers.
And what about your smartphone?
I'm sorry to break it to you, but it's true. Your little brick is a smart computer: Smartphone. This is where you upload and travel with your own AI calmly everywhere through your apps like Uber, Snapchat, Spotify, Youtube, facebook, etc.
That's right, dear reader, we're already using it, only now there are options in which you can take advantage of other types of benefits within your daily life, for example, for personal use, entertainment, education, and marketing for your business.
Artificial intelligence for your business.
In Steven Spielberg's 2002 film "Minority Report" starring Tom Cruise, we see a future where businesses are promoted using AI technology, targeting consumers by name, gender, and location.
Newspapers display the news of the day with text and moving images, creating a more engaging experience for readers as they travel on public transport.
AI is here.
And there's nothing we can do. It's about adapting and learning from the new trends that technology shows us along with what modern life has to offer.
So, how can you use AI for your business?
Obviously, we haven't reached the Hollywood level yet, but there are a wide variety of options that we can already use, such as AI chats. And most of them are 100% free.
Por ejemplo…
ChatGPT
Bing Copilot AI
Google Gemini (antes Bard)
These AI chats are platforms that use artificial intelligence to generate textual content, converse with users, and respond to your questions or requests.
There are many AI chats available in the market, but some of the most popular ones and their differences are:
ChatGPT
Pros: It's a platform that can create song lyrics, poems, stories, scripts, translations, math operations, code examples, and more.
Cons: It's not connected to the internet, so it can't respond to queries that require more up-to-date information.
Bing ChatGPT
Pros: It is a platform that can respond to queries that require external information. It is connected to the internet and can also create images using DALL-E 3 technology.
Cons: It's from Microsoft and uses the same technology but is integrated with Microsoft products and services. But it doesn't detract from its merit and it's one of the best-rated Chats by experts along with Google Gemini.
Google Gemini:
Pros: It's Google's AI chat, which uses an experimental language model called LaMDA. It has similar functions to ChatGPT, and it is also connected to the internet. You have options to modify the generated responses and/or make them shorter, longer, simpler, professional, or informal.
Cons: You can't create images.
Perplexity AI:
Pros: It's a chat platform designed to be more natural, fun, and personalized than other AI chats. You can create creative content like poems, stories, jokes, celebrity parodies, and more. You can also answer questions about trivia, general knowledge, science, and more.
Cons: You're not connected to the internet and can't create images.
And there are many more.
These are just a few of the ones I'm testing.
AI chats are an artificial intelligence tool that allows you to generate texts and conversations automatically and naturally. You can use them for your business in different ways, such as: Create content for your website, blog, social media, email, and more. You can ask them to write you articles, posts, headlines, descriptions, slogans, testimonials, and more, using your own or your brand's words.
Generate ideas and solutions for your business. You can consult ChatGPT on any topic related to your business, such as new product or service ideas, marketing strategies, market analysis, business plans, and more. ChatGPT will give you creative and relevant answers, based on the data you provide or find online.
Learn and improve your skills. You can use ChatGPT as a tutor or mentor, teaching you about different topics, such as business, marketing, finance, programming, languages, and more. You can ask them to explain concepts, give you examples, ask you questions, or evaluate you.
Remember, there is no 100% perfect AI Chat tool, so it is always advisable to review and validate the information they give you so that you can give greater validity and credibility to your content.
The choice is always yours.
If you have questions or would like a free consultation on how to use this technology or simply have doubts about how to create a marketing strategy for your business, contact us below and we will be in touch with you shortly.
I wish you all the luck and success in the world!!
Attn. Roy Calderón
Marketing Director at Ztudio4 Marketing
